Nebula Blog

Wanted: Nebula Sports

April 16, 2024

In October of 1932, during the fifth inning of game three of the World Series, Yankee’s star Babe Ruth called his shot, pointing to center field just before hitting a home run. The Yankees won the game and went on to win the series, cementing Ruth’s status as a baseball legend.

This is a pretty amazing story, but I had to read it on Wikipedia because Nebula doesn’t have videos about baseball.

Nebula’s first creators were people whose work I personally enjoyed. Then they brought in the folks they liked; creator friends they made at events or over social media. Over time, our community has grown like vines: casual, seizing organic opportunities more than seeking out any particular thing. It’s hard to define a single shared characteristic that makes someone a good Nebula creator, but I often use words like thoughtful or storyteller. I think that captures the spirit, at least. You can see our collective interests: film, TV, politics, science, games, technology. What might not be as obvious is a love of sports.

This is largely a blind spot of mine. While I’ve recently picked up playing tennis (badly) and running (slowly), I’m not much of a sports fan myself. A ton of our creators are, and I always enjoy when they drag me to games, but we never developed a process or culture for bringing on sports creators. It’s mostly luck that we got Chain Bear, Berm Peak, and Cult Tennis. We think that there are probably a ton of great creators like them that we just aren’t running into naturally. It would be great to do more for them, and for their audience, to broaden Nebula’s appeal.

Our new section homepages present an opportunity for us to correct for this blind spot and intentionally grow a new category that hasn’t taken root organically. Today we’re doing something we’ve never done before: we’re asking creators to contact us to talk about being a part of Nebula.

Here’s what we’re looking for:

  • To be clear: this is only for creators making sports videos.
  • Videos should be thoughtful and interesting, not just clips or highlights.
  • No reliance on dubiously-sourced footage. Everything should be licensed or fair use.
  • Average of over 200k views per video.
  • Channel should be at least one year old.
  • Creators who want to join and participate in an amazing community of storytellers.

What you get:

  • Access to our Getty and Reuters repositories, including sports footage.
  • Sponsorship opportunities.
  • Equity.
  • Revenue sharing.
  • Access to our creator community for strategy roundtables, casual conversation, events, and insights.
  • Creator tools, including SoundQ, GEOlayers, MapTiler, Storyblocks, Epidemic Sounds, Poliigon, Rocket Lawyer, Karat, and Earthworks.
  • Access to our world-class video production team.

We want to expand our creator-built, creator-owned platform to appeal to a whole new audience, and better captivate the audience we already have. We think sports could be a huge part of Nebula’s future. This time, we’re calling our shot.

If this sounds interesting and you think you’d be a good fit for what we’re building, please get in touch. We’d love to chat.